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If your story gets a lot of engagement, the hashtags will help them rank on the explore page. As you can probably tell by the multiple posts on our blog, the Scooter Media team loves the intuitive interface and fantastic features of Canva!. Read more about buy Instagram Followers here. When it comes to how to promote your page on Instagram, you have to first get a business account, get to know your target customers, use the Instagram features, and post at the right time. Before using the sponsored ads, just your followers could see your photos and updates. But now, you will be able to promote your photos to anyone fitting the target audience for increasing your reach. You can take the help of the tools available to find when your followers are most active on Instagram.



While these influencers must disclose a paid relationship with you, they have the attention and trust of their followers, so their reviews and recommendations hold great weight. When you are on Instagram’s Explore tab, you are shown a collection of things Instagram believes you will be interested in. The most important thing to consider when choosing what hashtags to use on each post is relevance. Hashtags that contain 2-3 words are often more targeted than single-word hashtags. Think about the difference between something like #clothes and #womensdresses. Everyone wears clothes, but the hashtag #womensdresses will yield visitors that are specifically looking for what you have to offer.



As part of Facebook’s insanely in-depth ad platform, you can use Instagram’s eye-popping ad options to win over new customers. Their bio also ticks the boxes of an optimized profile, including a clear profile picture, compelling bio, branding hashtagand trackable URL. Everything about this Instagram bio lets us know what to expect from their feed and likewise that we’re in the right place. For example, Yeti is known for its feed full of high-res photos of the outdoors featuring adventures enjoying their products. Thus the rise of lookbooks and brands featuring user-generated content on product pages. For example, Casper uses an Instagram slideshow on-site to show off their satisfied sleepers.



High engagement on your posts will likely translate to more customers for your business which is the end goal here. The most recent addition to Instagram’s video offerings is IGTV. The most recent update to IGTV is the ability to upload videos vertically, this has made it convenient and easy for Youtubers to upload their videos on Youtube and IGTV. Many influencers are also using IGTV to share content that would be too long for stories.



Once you’ve determined why you’re using Instagram, you need to think about who you’re trying to target. This is Instagram predicting how much you’ll care about a post. Gives you the power to create your own specific audience based on age, location, interests and more.



90% of Instagram users follow at least one business, and there are over 25 million business profiles on Instagram. 83% of users have purchased brands exposed to via Instagram. Instagram Stories is also a really great way to cross-promote on your other pages. If you’re doing a Facebook Live or Twitter chat, make sure you share it on your Instagram stories. Show your face, get people excited, and you can start driving some of your Instagram followers to your other pages.



The platform’s tracking technology integrates with Shopify, Magento, WooCommerce, and other popular e-commerce platforms, and gives updates on clicks and conversions in real-time. When running an influencer marketing campaign, a lot of time can be spent negotiating with influencers on their rates. In the Dealspotr Marketplace, each influencer is given an Influence Score, which is calculated by an algorithm. This score determines the fee that an influencer is paid, and is designed to combat these fake followers and overinflated influencer rates.



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